Mortgage Loans for Sarasota, FL, Bradenton, FL - Sherry Bitner - 941-504-1445 google752947f686e4aab7.html


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The Mortgage Firm, Inc.



I promise to give you the individual service you desire and treat you with exceptional personalized service you deserve.  Whether you are making a commitment for the largest asset purchase of your life by buying a home, or adjusting your net worth by refinancing, or pulling out cash using your home's equity, I will assist you in choosing the loan product that best meets your needs.  I will provide you with actual facts and data to make a decision so you will be approved for the perfect mortgage loan that meets your specific needs. Give us a call today at 941-504-1445 or simply apply online.




Hello and welcome to my web site!

I am Sherry Bitner, Mortgage Loan Originator, with The Mortgage Firm, Inc.  I have 30 years of professional mortgage lending experience throughout the State of Florida.

I have designed this web site for you to enjoy and I hope it is informative and educational.  If, at any time, you have any questions, please feel free to contact me via the chat, the contact forms on the web pages, text me, or even give me a good old fashion telephone call 941-504-1445.  Now is the time to buy Real Estate in Florida!  Let's get started!



  • Sarasota County, Florida
  • Sarasota, Florida
  • Osprey, Florida
  • Nokomis, Florida
  • Venice, Florida
  • Siesta Key, Florida
  • Longboat Key, Florida
  • Casey Key, Florida
  • Manatee County, Florida
  • Bradenton, Florida
  • Bradenton Beach, Florida
  • Holmes Beach, Florida
  • Anna Maria Island, Florida
  • Longboat Key, Florida
  • Ellenton, Florida
  • Palmetto, Florida


We finance your dream homes throughout the State of Florida, including Jacksonville, Gainesville, Ocala, Orlando, Pensacola, Tampa, St. Petersburg, Port Charlotte, Ft. Myers, Naples, Miami and even The Florida Keys and Key West.



  • Conventional Loans
  • Conventional HomeStyle Renovation Loans
  • Jumbo Loans
  • FHA Loans
  • FHA 203K Renovation Loans
  • USDA Loans
  • Condo Loans
  • Condotel Loans
  • Second Mortgage Home Equity Line of Credit
  • Non-Warrantable Condos Loans
  • Second Home Loans
  • Vacation Home Loans
  • Investor Loans
  • Loans in Corporation Name
  • Asset Depletion Loans
  • Pledged Assets Loans
  • Portfolio Loans



We are a lender, and also have correspondent broker and lender relationships with National Banks, National Wholesale Mortgage Lenders, National Credit Unions, and even Portfolio Lenders.  We are able to meet your specific lending needs and obtain the most competitive pricing, quickly and effectively.  We have the in-house processing capabilities of a large bank, and provide you with the personalized private world-class service you desire, with one-on-one professional individualized service, to meet all of your mortgage lending needs. 

When deciding to obtain a mortgage loan for either a purchase or refinance of a home (which is your largest asset) it is important to find a seasoned mortgage professional with multiple mortgage options, that you trust, and you have the confidence they will help you achieve YOUR goals, now, and in the future.  

As a former Florida Realtor, I bring additional Real Estate knowledge to the table to work more effectively and efficiently with your Realtor.

My Awards and Designations:


  • Mortgage Professional Designation, 2009, Florida Association of Mortgage Professionals 
  • Lending Integrity Professional, 2008, National Association of Mortgage Brokers
  • Can-Do Award in 2008 from the Sarasota Chapter, Women's Council of Realtors;
  • Presidents Award for 2007 from the Sarasota Chapter, Women's Council of Realtors;
  • Broker of the Year Award for 2005/2006 from the Suncoast Chapter, Florida Association of Mortgage Professionals

Over 30 years of professional experience: 

  • Mortgage Loan Originator, The Mortgage Firm, Inc. since November, 2014.
  • Mortgage Loan Originator, The Gordon Group, Inc., since December, 2013.
  • Mortgage Loan Originator, Blue Skye Lending, 2009 to 2013.
  • President, The Britton Mortgage Group, Inc. 2004-2008
  • Wholesale Lending, Account Executive, 1994-2004
  • Mortgage Broker originating Conventional, FHA, and VA loan products, 1988-1994
  • Mortgage Banker, Loan Officer, 1983-1988
  • Florida Real Estate Sales Associate, 1979-1983

I Strive To Exceed Your Expectations:

  • Listening to your goals, aspirations, and uncertainties.
  • Assisting you in planning your financial lending needs, for the present, as well as the future.
  • Obtain the most competitive rates available in the marketplace today.
  • I am your personal research firm to obtain the program and rates, to meet your financial needs.
  • I will be your advocate.
  • I will have patience, kindness, and communicate effectively with you.
  • I will work diligently, on your account, through any difficulties encountered, to ensure everything is correct and right at each turn.
  • I share with you the documents of my research and lenders guidelines, so you are totally comfortable with your choices.
  • I will work with your Realtor, as well as the listing Realtor, to keep them completely informed as to our progress at all times.
  • Most mortgage companies have access to just about the same lenders. What sets me apart is my 10 years of professional experience as a wholesale Account Executive, pre-underwriting loans for Banks and Brokers on the West Coast of Florida. I have worked directly with underwriters, and have the knowledge and experience to discuss your file on their level for direction, accuracy, resolving any issues ahead of time, and resulting in a quick approval.
  • I care about you, your family, your future, your business, and respect your time and your privacy.
  • I extend to all, a polite and positive attitude, along with the utmost honesty and integrity.


The National Federation of Mortgage Professionals

National Association of Mortgage Professionals

Florida Association of Mortgage Professionals, State of Florida

  • Board of Directors, 2005 - 2006
  • Sub Committee Chair - Advertising
  • Public Relations Committee - 2005 - 2006
  • Member Since 1988

Florida Association of Mortgage Professionals, Suncoast Chapter (Manatee County, Sarasota County, and Charlotte County)

  • Board of Directors, 2001, 2005 - 2011
  • President Elect 2006-2007
  • Vice President 2005-2006
  • Secretary 2014-2015
  • Membership Chair 2005 - 2011, 2014-2015
  • Public Relations Chair 2001-2002, 2005-2006
  • Tradeshow Co-Chair 2005-2006
  • Member since 1988

The Women's Council of Realtors, Sarasota Chapter

  • Ways and Means Committee
  • Corresponding Secretary 2008
  • Fashion Show Committee 2006-2008
  • Program Book Chair 2007-2008

Buying a new home is a huge sense of accomplishment when you choose the home that's right for you! But...first things first! Start by finding a Mortgage Loan Originator to help you create a plan that will work for you, before you go out looking at houses...please.

Chose one who has:  

  •  Relationships with multiple mortgage lending companies
  • Gives you detailed facts of mortgage loan guideline and shares their rate research
  • Gives you confidence of their lending integrity you feel you can trust
  • Chose someone with experience to make the loan application process understandable
  • Finds the mortgage loan program that best fits YOUR needs and goals
  • Guides you with facts, to help you decide what is best mortgage program for your future
  • There is no such thing as "less paperwork", but more personalized attention means you enter a more frustration-free zone from application to closing. By providing all requested paperwork up front, makes for an easy loan process with quick and accurate results. Getting the right mortgage loan up front, insures you will be getting the keys to your new home at closing! Receiving an honest answer every time, allows you to have confidence every step along the way.

Refinancing your current mortgage. There is a new HARP Loan which allows owners to refinance, even though they are upside down on value vs. loan amount. With housing values down in this area, this is a perfect time to refinance homes that are underwater! We make it easy and worry-free to reduce your interest rate and monthly payments on your property. Is it a smart idea to refinance? Not always, especially if you have had the mortgage for 10 years or longer. We will show you the numbers and facts as to whether it makes sense to refinance or not. We can even show you how to pay down your balance more quickly without refinancing and will compare options to see what is best for your specific situation. With my 30+ years of professional lending experience, I will give you the actual facts for you to determine what options best work for you! I am not your normal mortgage broker, I concentrate on your best interests.

Please enjoy navigating my website and learn more about important items you will want to know when securing a loan, what questions to ask, and how easy it is to get started!

Now that you know a little more about me...please feel free to contact me, at your convenience, the way that bests fits you:

  • Pick up the phone and call me at 941-504-1445
  • Text me 941-504-1445
  • Or, fill out any of the contact information portions on the website, and I will contact you.  

No Pressure...just answers, and guidance on how to make plans for your dreams to come true!











































































































































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Welcome to my website! Please take your time and browse through all
the information available to you. Then, when you have questions,
please contact me and we will disucss your goals. Enjoy...and thank
you for visiting my website, which I built to help you! Sherry Bitner

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